Cameroon: Fulani Woman Trad.Hairstyle Ethnic Advertisement Laboratoires La Biomarine Plasmarine (Vintage PC 1949)

vintage 1949 french pharmaceutical advertising postcard ("dear doctor" card) issued by "laboratoires la biomarine, dieppe (seine-inférieure), france" to promote their marine mineral tonics "plasmarine" and "ionyl".
the front features an ethnographic sepia-toned portrait in profile of a fulani (peulh / foula) woman wearing a traditional sculpted crest hairstyle ("cimier") with metal rings, ear ornaments, and beaded hair weights, credited to "cliché agence des colonies".
the reverse bears a printed French promotional message in imitation handwriting addressed to "docteur" and signed "ionyl", praising the restorative effects of "plasmarine", along with the red Belgian distributor imprint "concession générale pour la belgique et le g. d. de luxembourg, ets. g. kottenhoff, 54, rue des alliés, forest-bruxelles" and a triangular logo at lower left. postmarked "douala cameroun -8 dec 49" (december 8, 1949) and addressed to dr. ferrière at clinique saint-pierre in ottignies, belgium (sent as printed matter / imprimé without adhesive stamp, as customary for bulk medical mailings).

size: ~ 9 x 14 cm (1 cm ~ 0.39 inch)

postally used in 1949

condition: very good....please also refer to scans which show complete front and back of postcard

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